Gain insights into your competitors’ link-building strategies with a backlink report

How a Backlink Report Can Help You Stay Ahead of Your Competitors

A backlink report is a great way to gain insights into the link-building strategies of your competitors. This will help you refine your own strategy and stay ahead of the competition.

It also helps you spot problems like obvious anchor text or an excess of nofollow links. These can cause your website to get penalized by Google.


A backlink report provides a detailed snapshot of your website’s link profile. This includes the total number of backlinks, new and lost links, referring domains, and country code top-level domains (ccTLD). You can also see the type of anchor text used in each link.

Using this tool can help you identify suspicious links that could damage your site’s rankings. For instance, a ccTLD that doesn’t match your target audience or the subject matter of your website is a red flag. Irrelevant anchor text is another common sign of bad links.

A backlink analysis is a critical part of any SEO strategy. It helps you understand your competitors’ link profiles, and reveals opportunities for link building. In addition, it can help you spot toxic links that may have led to Google penalties.

Referring domains

If you are a website owner or SEO, one of your main goals should be to build a diverse backlink profile. This is important to ensure that your site receives links from new, relevant sources. A tool such as Ahrefs can provide you with valuable insight into the number of referring domains and their location. It also provides other important metrics, such as domain authority (DA), which compresses a lot of data into a single, easy-to-understand metric.

You can also use this data to identify websites that are sending nofollow links. This could be an opportunity to reach out and ask them to change their links to follow ones. Regular backlink analysis is important, especially during times of transition. This can help you avoid surprises and keep track of the evolution of your competitors’ link building strategies.

Referring IPs

The referring IPs report shows the IP addresses that are delivering backlinks to your site. This is useful for identifying bad links and finding new opportunities to gain more backlinks. It also helps you see how your competitors are getting their links and how they might be improving their SEO strategy.

Referring domains and IPs are important metrics to check when analyzing the performance of your competitors. The referring domains and IPs report can reveal the most popular blogs, media sites, informational portals and geographic areas that link to your competitor’s websites.

The Compare Tool allows you to compare the summary metrics of up to 10 sites at once, including Trust Flow and Citation Flow. You can also drill down into the individual metrics to get a more detailed breakdown of them.

Referring subnets

The referring subnets metric in Ahrefs shows the number of unique IP addresses that have at least one website linking to a domain or URL. This metric indicates the diversity of websites linking to the target website and can be helpful in identifying potential link building opportunities.

In technical systems networking, a subnet is an IP network that has been divided into smaller segments. Subnetting helps to increase network efficiency by allowing data to travel shorter distances without passing through unnecessary routers.

A subnet can also be used to identify sites that are not delivering quality links. This information can be filtered by the number of follow backlinks, nofollow links, and zone filters (such as TLD or country). These reports will help you find new backlink prospects and discover valuable partnerships for your business.


Competitors are the businesses that you’re competing against in your industry. Understanding their backlink profile can help you identify opportunities that you can leverage to increase your rankings.

A comprehensive backlink analysis can also reveal toxic links that may have been acquired manually or as part of link spam. These can result in a Google penalty and impact your search engine rankings.

A competitor backlink analysis is a time-tested SEO process that provides insight into the type of links you should pursue and where to find them. It is especially important to look for links from high-quality domains, as these are more likely to improve your ranking. Ahrefs offers a full range of backlink research tools with filtering, sorting and exporting options. This allows you to quickly discover new link-building opportunities.

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